WHO WE ARE

Panama UK is a trading brand of Auto-Sleepers Group Limited.

Auto-Sleepers Group Limited is registered in England and Wales under company number 03978237, with its registered office at:

Auto-Sleepers Group Limited
Orchard Works
Willersey
Broadway
Worcestershire
WR12 7QF

For the purposes of applicable UK data protection law, Auto-Sleepers Group Limited is the Data Controller responsible for the personal information covered by this Privacy Policy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you use the Panama UK website, contact us, sign up to receive communications from us or otherwise interact with Panama UK.

INFORMATION WE MAY COLLECT ABOUT YOU

Depending on how you interact with us, we may collect and process information including:

• Your name

• Postal address

• Email address

• Telephone number

• Details of the Panama vehicles, models or products you are interested in

• Information you provide when completing an enquiry, brochure, newsletter, competition, event or other form

• Your marketing and communication preferences

• Details of correspondence and communications with us

• Information relating to your interactions with Panama UK and our Approved Dealer Network

• Information about how you use our website

• Your IP address

• Browser, device and operating system information

• Website analytics and cookie information

• Any other personal information you choose to provide to us

We do not ask you to provide more personal information than is reasonably necessary for the purpose for which it is being collected.

HOW WE COLLECT YOUR INFORMATION

We may collect personal information when you:

• Visit or use our website

• Complete a form on our website

• Request information about a Panama vehicle

• Contact Panama UK by telephone, email, website form or another method

• Request to be contacted by a Panama UK Approved Dealer

• Sign up to receive our email newsletter or other marketing communications

• Enter a competition or promotion

• Register for an event, show or other activity

• Interact with our marketing communications

• Otherwise provide information directly to us

We may also receive personal information from Panama UK Approved Dealers, other companies within the Auto-Sleepers Group, event organisers, service providers and other third parties where there is an appropriate lawful basis for them to provide that information to us.

If you provide personal information about another person, you should ensure that you have their permission to do so and that they are aware of this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

• Respond to enquiries and requests

• Provide information about Panama vehicles, products and services

• Pass an enquiry to an appropriate Panama UK Approved Dealer where requested or necessary to deal with your enquiry

• Manage requests for brochures, information or other materials

• Manage competitions, events and promotions

• Provide customer support

• Administer our website

• Understand how our website and communications are being used

• Improve our website, products, services and marketing

• Keep appropriate records of our communications with you

• Send marketing communications where we are permitted to do so

• Manage your marketing and communication preferences

• Prevent fraud, misuse or security incidents

• Comply with our legal and regulatory obligations

• Establish, exercise or defend legal claims where necessary

OUR LAWFUL BASES FOR USING YOUR INFORMATION

UK data protection law requires us to have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on the following:

Consent – where you have given us permission to use your personal information for a particular purpose, such as receiving certain marketing communications or accepting non-essential cookies.

You can withdraw your consent at any time.

Contract – where processing your information is necessary to take steps at your request before entering into a contract or to perform a contract with you.

Legitimate interests – where processing is necessary for our legitimate business interests or those of a third party and those interests are not overridden by your rights and interests.

This may include responding to enquiries, administering and improving our website, understanding customer interests, maintaining appropriate business records and protecting our business and website from misuse.

Legal obligation – where we need to process your information to comply with a legal or regulatory requirement.

Where we rely on legitimate interests, we consider the impact of the processing on your rights and interests.

PANAMA UK APPROVED DEALER ENQUIRIES

Panama vehicles are available through a network of Panama UK Approved Dealers.

If you ask us to contact you about a vehicle, select a dealer through our website or submit an enquiry intended for a particular dealer, we may share the information you provide with the relevant Panama UK Approved Dealer so that they can respond to your enquiry.

The information shared may include your name, contact details, the vehicle or model you are interested in and the contents of your enquiry.

An Approved Dealer may be an independent business and may act as a separate Data Controller in relation to the personal information it receives and subsequently processes.

Where this applies, the dealer's handling of your personal information will also be governed by its own Privacy Policy.

We will only share information that is reasonably necessary for the relevant dealer to respond to your request.

MARKETING COMMUNICATIONS

Where permitted by law, we may use your personal information to send you information about Panama vehicles, products, events, shows, news, competitions, promotions and other relevant updates.

Where consent is required, we will only send these communications where you have chosen to receive them.

You can change your mind at any time.

You can unsubscribe from marketing emails by using the unsubscribe link contained within our emails or by contacting us using the details provided in this Privacy Policy.

Withdrawing consent to marketing will not affect other communications that we need to send in order to respond to an enquiry or provide a service you have requested.

EMAIL MARKETING

We may use third-party email marketing and communications platforms to manage our mailing lists and send communications on our behalf.

These providers may process your name, email address, marketing preferences and information about your interaction with our communications, such as whether an email has been delivered or opened or whether a link has been selected.

We require service providers processing personal information on our behalf to handle that information appropriately and in accordance with applicable data protection requirements.

COOKIES AND WEBSITE INFORMATION

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate correctly. Other cookies and technologies may be used for purposes such as analytics, functionality and advertising.

Where required by law, non-essential cookies will only be used after you have provided the appropriate consent through our cookie controls.

Depending on your choices, information collected may include:

• Your IP address

• Browser and device information

• Pages you visit

• How you arrived at our website

• Interactions with website content

• Other information about your use of the website

You can accept, reject or manage non-essential cookies through the cookie preference controls provided on our website.

You can change your cookie preferences at any time.

WHO WE MAY SHARE YOUR INFORMATION WITH

We may share your personal information where necessary with:

• Panama UK Approved Dealers

• Other relevant businesses within the Auto-Sleepers Group

• Website hosting and technology providers

• Email and marketing service providers

• Analytics and website performance providers

• Professional advisers

• Event or competition service providers

• Suppliers processing information on our behalf

• Regulators, courts, law enforcement agencies or other authorities where required by law

• Another organisation in connection with a business sale, restructuring, merger or similar corporate transaction

We do not sell your personal information.

Where another organisation processes personal information on our behalf, we take appropriate steps to ensure that the information is handled securely and only for the agreed purposes.

Where a third party acts as an independent Data Controller, its own Privacy Policy will apply to its processing of your information.

INTERNATIONAL TRANSFERS

Some of the service providers and technology platforms used to operate our website and communications may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the circumstances, this may include transferring information to a country recognised as providing an adequate level of protection or using appropriate contractual safeguards or other lawful transfer mechanisms.

HOW WE PROTECT YOUR INFORMATION

We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

These measures may include access controls, secure systems, encryption where appropriate and procedures designed to ensure that personal information is only available to people who reasonably require access to it.

However, no website or method of transmitting information over the internet can be guaranteed to be completely secure.

HOW LONG WE KEEP YOUR INFORMATION

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet any applicable legal, regulatory, accounting or reporting requirements.

The appropriate retention period depends on factors including:

• Why the information was collected

• How long it is required to provide the relevant service

• Whether you continue to have a relationship with us

• Applicable legal or regulatory requirements

• Whether the information is required to establish, exercise or defend legal claims

• Our legitimate business requirements

Marketing information will be retained while you remain subscribed or while we otherwise have an appropriate lawful basis for processing it.

If you unsubscribe from marketing, we may retain limited information on a suppression list to ensure that your preference not to receive further marketing communications is respected.

When personal information is no longer required, it will be securely deleted or anonymised where appropriate.

YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, UK data protection law gives you a number of rights concerning your personal information.

These may include the right to:

• Access the personal information we hold about you

• Correct inaccurate or incomplete personal information

• Request deletion of your personal information in certain circumstances

• Restrict how your personal information is used in certain circumstances

• Object to certain processing, including direct marketing

• Request data portability in certain circumstances

• Withdraw consent where we rely on consent to process your information

• Raise concerns about how your personal information has been handled

These rights do not apply in every circumstance and there may be situations where the law permits or requires us to continue processing your information.

You will not normally be charged a fee for exercising your data protection rights.

We may need to ask you for additional information to confirm your identity before responding to a request.

CHILDREN'S INFORMATION

Our website and services are not specifically directed at children.

If you are under 16, please do not provide personal information to us without the permission of a parent or guardian.

CONTACTING AUTO-SLEEPERS GROUP LTD ABOUT THIS PRIVACY POLICY OR MAKING A DATA COMPLAINT

If you have any questions in relation to our use of your personal information, would like to exercise any of your data protection rights, or wish to make a Data Protection complaint, you should first contact Auto-Sleepers Group Ltd in one of the following ways:

Send an email to:
dps@marquisleisure.co.uk

Complete the form below:
You can use the form provided on this page to contact our Data Protection team.

Write to us at:

Marquis Leisure
Head Office
Riversway Leisure Village
Chain Caul Road
Preston Docklands
Lancashire
PR2 2PD

Please provide enough information for us to identify you and understand your request.

If you are not satisfied with our response to a Data Protection complaint, you also have the right to make a complaint to the UK's independent data protection regulator:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Further information about your data protection rights and how to make a complaint is available at www.ico.org.uk.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our website, services, business activities or applicable law.

The latest version will be published on this page.

Where a change materially affects how we use your personal information, we will take reasonable steps to bring the change to your attention where appropriate.